Stop guessing what your audience wants and start writing copy that actually converts. Learn how the JTBD framework helps you craft messaging that speaks directly to your customers’ needs.
Content Marketing
How to Edit Your Copy Ruthlessly
Good writing isn’t just about what you say—it’s about what you cut. Learn how to edit your copy effectively and make your content sharper, clearer, and more engaging.
Decoding Algospeak on Social Media
Learn how social media users are using algospeak to outsmart algorithms, evade censorship, and keep important conversations alive.
How to Write a Good B2B Blog Article
B2B blogging isn’t just about filling a content calendar. Learn how to write engaging, strategic blog posts that attract decision-makers and drive real results.
Google Search Algorithm Leaks (May 2024)
A rare glimpse into Google’s search algorithm has confirmed what many SEOs suspected—and debunked some long-held myths. Here’s what the leaks reveal and how they impact your SEO strategy.
American Corporate Slang 101
Unlock the code of American corporate slang with our snappy guide to essential business lingo used in American offices. Stay sharp and in the loop!
Students, Avoid These Common Writing Mistakes
Explore common writing mistakes by students and learn practical tips for improvement.
SEO Trends in 2024: What to Expect
Forget the hype—these are the real SEO trends shaping 2024. From AI to search intent, find out what’s driving rankings and how to stay ahead.
Does Google penalize AI-written content?
Will Google penalize you for using AI-written content on your website? Short answer: No, as long as it’s high-quality, original, and relevant to the user’s search query.
Fluff Writing: How to Avoid It and Improve Your Content
Fluff writing is a prevalent issue that hampers the effectiveness of most kinds of content. Essentially, fluff refers to overly wordy writing, lacks substance, and does not add any value to the piece. Fluff writing can make an article or essay difficult to read and understand, which can turn off your readers. To avoid fluff […]