How to Edit Your Copy Ruthlessly

If you’ve been writing for a while now, you’ll probably agree when I say that writing is easy, but editing is hard. You’re probably familiar with that feeling of relief and giddy excitement when you finish a draft, only to realize that you’ll have to go through your work again. Ugh. When I worked as […]

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How to Write a Good B2B Blog Article

Creating an effective B2B article requires more than good writing—it demands strategy, research, and a deep understanding of your audience. Here’s how to do it right. If your company doesn’t have a blog, you’re missing out on one of the most effective avenues for driving leads and closing sales. In fact, 81% of people trust […]

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Google Search Algorithm Leaks (May 2024)

Last month (May 2024), a significant leak of internal Google documents provided unprecedented insights into the company’s search algorithm. Here are the key takeaways from the leaked information: Content and Links Data The leaked documents revealed the intricate details about how Google stores and processes data related to content, links, and user interactions. This information […]

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SEO Trends in 2024: What to Expect

The SEO landscape continues to evolve at an unprecedented pace. To stay ahead in this dynamic environment in 2024, we need to understand and adapt to the latest trends. In this article, I’ll cover some of the trends in SEO and content marketing, such as generative artificial intelligence (AI), zero-click searches, and AI-enabled search, among […]

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